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How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China

Chen, Di; Wang, Chunyan; Liu, Yi - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014373346

Manipulating temporal cues and message concreteness for deal communication : a study on microblogging site

Liu, Yi - In: Journal of global information management : an official … 28 (2020) 2, pp. 111-130

Persistent link: https://www.econbiz.de/10012304206

Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA

Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732

Persistent link: https://www.econbiz.de/10012120877

Buyers' purchasing time and herd behavior on deal-of-the-day group-buying websites

Liu, Yi; Sutanto, Juliana - In: Electronic markets : the international journal on … 22 (2012) 2, pp. 83-93

Persistent link: https://www.econbiz.de/10009559803

The supremacy of singular subjectivity : improving decision quality by removing objective specifications and direct comparisons

Yang, Adelle X.; Hsee, Christopher K.; Liu, Yi; Zhang, Li - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 393-404

Persistent link: https://www.econbiz.de/10009384879

Factors driving consumer restaurant choice : an exploratory study from the Southeastern United States

Alonso, Abel Duarte; O'Neill, Martin; Liu, Yi; O'Shea, … - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 547-567

Persistent link: https://www.econbiz.de/10010127357

Does microfinance have an impact on borrower's consumption patterns and women's empowerment?

Feldhoff, Charlotte H.; Liu, Yi; Feldhoff, Patricia R. - 2019

This paper conducts a thorough data analysis using cross-sectional data from a study carried out in Mexico including over 16,500 observations. In the study, clusters were selected in areas Compartamos Banco, a Microfinance institution (MFI), has not lent in before. The clusters were randomly...

Persistent link: https://www.econbiz.de/10011989291

Immigrants and mortgage delinquency

Lin, Zhenguo; Liu, Yingchun; Xie, Jia - In: Real estate economics : journal of the American Real … 44 (2016) 1, pp. 198-235

Persistent link: https://www.econbiz.de/10011436832

Financial literacy and self-control in FinTech : evidence from a field experiment on online consumer borrowing

Bu, Di; Hanspal, Tobin; Liao, Yin; Liu, Yong - 2020

We report the results of a longitudinal intervention with students across five universities in China designed to reduce online consumer debt. Our research design allocates individuals to either a financial literacy treatment, a self-control training program, or a zero-touch control group....

Persistent link: https://www.econbiz.de/10012181488

Touching products virtually : facilitating consumer mental imagery with gesture control and visual presentation

Liu, Yang; Jiang, Zhenhui; Chan, Hock Chuan - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 823-854

Persistent link: https://www.econbiz.de/10012198622