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Konsumentenverhalten
China
101
Innovation
55
Mexico
33
Mexiko
32
Auslandsinvestition
31
Foreign investment
31
Developing countries
30
Entwicklungsländer
30
Consumer behaviour
28
Wirtschaftswachstum
28
Einkommensverteilung
26
Economic growth
25
Income distribution
24
Armut
23
Poverty
23
Technischer Fortschritt
22
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21
Productivity
20
Export
19
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18
Relationship marketing
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Impact assessment
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Industrie
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Multinationales Unternehmen
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25
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2
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English
28
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Eisingerich, Andreas B
25
Park, C. Whan
8
MacInnis, Deborah J.
5
Merlo, Omar
4
Park, Jason Whan
4
Auh, Seigyoung
3
Bell, Simon J.
3
Foscht, Thomas
3
Liu, Yeyi
3
Alvarez, Claudio
2
Cai, Shun
2
Chun, HaeEun Helen
2
Fang, Bin
2
Fournier, Susan
2
Fritze, Martin Paul
2
Fu, Xin
2
Heinberg, Martin
2
Huang, Xuan
2
Liu, Shaoxia
2
Schmitt, Bernd
2
Alba, Joseph W.
1
Astvansh, Vivek
1
Benkenstein, Martin
1
Cao, Jia Jocelyn
1
Dong, Lin
1
Duffek, Barbara
1
Fu, Xiao
1
Gill-Simmen, Lucy
1
Gillingwater, Richard
1
Hoyer, Wayne D.
1
Iacobucci, Dawn
1
Jia, He
1
Kerschbaumer, René Hubert
1
Li, Zhiyong
1
Lin, Yu-Ting
1
Liu, Xinyi
1
Luo, Xin
1
Lutz, Richard J.
1
Marchand, André
1
Priester, Joseph
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Business horizons
2
Journal of international marketing
2
Journal of marketing
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Electronic commerce research
1
Handbook on the business of sustainability : the organization, implementation, and practice of sustainable growth
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
The journal of business strategy
1
Tourism management : research, policies, practice
1
Working paper series
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ECONIS (ZBW)
28
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1
Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003324852
Saved in:
2
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
3
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
4
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
5
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
6
Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
Saved in:
7
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
8
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
9
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Saved in:
10
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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