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Konsumentenverhalten
Messung
22,501
Measurement
22,288
Marketingmanagement
17,057
Marketing management
16,468
Theorie
8,271
Theory
8,172
Marketing
3,793
Business-to-business marketing
3,534
B-to-B-Marketing
3,476
Consumer behaviour
3,426
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3,351
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3,247
Armut
3,077
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3,034
Poverty
3,007
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2,882
Beziehungsmarketing
2,863
Germany
2,846
Welt
2,162
World
2,117
Lieferantenmanagement
1,926
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1,926
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1,800
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1,789
Risiko
1,663
Risk
1,612
Schätzung
1,481
Innovation
1,457
Estimation
1,433
Online-Marketing
1,407
Unternehmenserfolg
1,401
Einkommensverteilung
1,392
Firm performance
1,381
Internet marketing
1,361
Income distribution
1,343
Return on investment
1,315
Strategisches Management
1,262
Return on Investment
1,225
Risikomaß
1,178
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2,379
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1,026
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7
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174
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154
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127
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122
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84
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84
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62
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51
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38
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30
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30
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24
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24
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20
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20
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16
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14
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13
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386
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Homburg, Christian
12
Sheth, Jagdish N.
10
Wiedmann, Klaus-Peter
10
Hawkins, Del I.
9
Vrontis, Demetris
9
Bauer, Hans H.
8
Best, Roger J.
8
Conlon, Christopher T.
8
Ko, Eunju
8
Spann, Martin
8
Steiner, Michael
8
Walsh, Gianfranco
8
Decker, Reinhold
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Helm, Roland
7
Keller, Kevin Lane
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Verhoef, Peter C.
7
Bruwer, Johan
6
Casidy, Riza
6
Foxall, Gordon R.
6
MacInnis, Deborah J.
6
Mortimer, Julie Holland
6
Mothersbaugh, David L.
6
Pauwels, Koen
6
Rajagopal
6
Rudolph, Thomas
6
Schultz, Don E.
6
Smith, N. Craig
6
Zeithammer, Robert
6
Almås, Ingvild
5
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Chawla, Deepak
5
Chintagunta, Pradeep K.
5
Christodoulides, George
5
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American Marketing Association
26
National Bureau of Economic Research
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Association for Consumer Research (U.S.)
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Erasmus Research Institute of Management
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
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Journal of business research : JBR
105
Journal of retailing and consumer services
68
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of brand management : an international journal
38
Journal of marketing communications
35
The journal of product & brand management
32
European journal of marketing : EJM
31
SpringerLink / Bücher
30
The journal of business & industrial marketing
30
Journal of marketing
29
Psychology & marketing
28
Journal of the Academy of Marketing Science
26
Asia Pacific journal of marketing and logistics
24
Journal of marketing management : MM
23
Marketing intelligence & planning
22
Journal of retailing
21
The journal of consumer marketing
21
Journal of marketing research : JMR
20
Journal of Islamic marketing : JIMA
19
Journal of strategic marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Business horizons
16
International journal of advertising : the review of marketing communications
16
Marketing : ZFP ; journal of research and management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
International journal of retail & distribution management
15
Springer eBook Collection
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of hospitality management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing theory and practice
13
Marketing letters : a journal of research in marketing
13
International journal of consumer studies
12
International review on public and non-profit marketing
12
The marketing review
12
Faculty & research / Insead : working paper series
11
Gabler Edition Wissenschaft
11
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ECONIS (ZBW)
3,405
EconStor
6
OLC EcoSci
1
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
3
B2B relationship marketing analytical support with GBC modeling
Latusek, Wojciech Peter
- In:
The journal of business & industrial marketing
25
(
2010
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10003976027
Saved in:
4
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
5
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
6
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
7
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
8
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang
;
Lai, Chi-Shiun
;
Chiu, Chih-Jen
;
Yang, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Saved in:
9
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
10
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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