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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma; Wang, Jeff Jianfeng; Chan, Tsang-sing; … - In: Journal of retailing 90 (2014) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
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Enhancing museum brands with experiential design to attract low-involvement visitors
Ober-Heilig, Nadine; Bekmeier-Feuerhahn, Sigrid; … - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 67-86
Persistent link: https://www.econbiz.de/10010431492
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Employee and visitor interactions in museums as a driver to convey the museum brand identity : an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica; Morere-Molinero, Nuria; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 383-399
Persistent link: https://www.econbiz.de/10013270441
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Manifestations of brand orientation in museums : an exploratory study
Evans, Jody; Bridson, Kerrie; Rentschler, Ruth - In: Delivering value in turbulent times : AMA Summer …, (pp. 435-442). 2012
Persistent link: https://www.econbiz.de/10010191479
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When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien; Pulh, Mathilde; Mencarelli, Rémi - In: Journal of business research : JBR 85 (2018), pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
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Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi; Chaney, Damien; Pulh, Mathilde - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
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Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Colladon, Andrea Fronzetti; Grippa, Francesca; … - In: Tourism management perspectives : TMP 33 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012170400
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003714086