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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih; Tseng, Chun-Chou; Lee, Jui-Ho - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and foreign brands
Vranešević, Tihomir; Perić, Nenad - In: Economic research 33 (2020) 1,1, pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
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Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
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Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802