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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley; Loveland, Katherine E.; Cheng, Andong - In: International journal of consumer studies 48 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
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An economic case for CSR : the comparative efficiency of for-profit firms in meeting consumer demand for social goods
Kaul, Aseem; Luo, Jiao - In: Strategic management journal 39 (2018) 6, pp. 1650-1677
Persistent link: https://www.econbiz.de/10011973584
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The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs : the moderating role of co-production
Behnam, Mohsen; Anagnostopoulos, Christos; Byers, Terri; … - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 789-810
Persistent link: https://www.econbiz.de/10014283330
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Consumer evaluations of social alliances : the effects of perceived fit between companies and non-profit organizations
Kim, Namin; Sung, Youri; Lee, Moonkyu - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10009624980
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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar; Sen, Sankar; Bhattacharya, C. B. - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth; Kwon, Wi-suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
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Understanding environmental tweets of for-profits and nonprofits and their effects on user responses
Shin, Sumin; Ki, Eyun-Jung - In: Management decision 60 (2022) 1, pp. 211-230
Persistent link: https://www.econbiz.de/10012798705