//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Stanley C. Hollander and the C...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing theory
51
Marketingtheorie
47
History of economic thought
25
Ökonomische Ideengeschichte
25
Marketing
23
USA
20
United States
20
Geschichte
13
History
13
Consumer behaviour
11
Corporate social responsibility
11
Corporate Social Responsibility
8
Marketing management
8
Marketingmanagement
8
Market research
7
Marktforschung
7
OECD countries
7
OECD-Staaten
7
Bibliometrics
6
Bibliometrie
6
History of marketing thought
6
Social Web
6
Social web
6
United Kingdom
6
Öffentliche Schulden
6
Brand management
5
Economic history
5
Großbritannien
5
Markenführung
5
Public debt
5
Public relations
5
Relationship marketing
5
Wirtschaftsgeschichte
5
Öffentlichkeitsarbeit
5
Beziehungsmarketing
4
Communication
4
Corporate culture
4
Corporate reputation
4
Economists
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Shaw, Eric H.
5
Goldring, Deborah
2
Hall, Justin R.
2
Jones, Brian
2
Jones, D. G. Brian
2
Peeroo, Swaleha
2
Samy, Martin
2
Schwarzkopf, Stefan
2
Tadajewski, Mark
2
Ansary, Adel I. el-
1
Bagozzi, Richard P.
1
Becerra, Enrique
1
Gironda, John T.
1
Gong, Baiyun
1
Korgaonkar, Pradeep
1
Lazer, William
1
O'Leary, Bay
1
Pirog, Stephen F., III.
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
2
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
3
Product classifications, consumer characteristics, and patronage preferences
Korgaonkar, Pradeep
;
Becerra, Enrique
;
O'Leary, Bay
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003989686
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
6
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
7
Clarifying dual-processing for marketing researchers
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012257479
Saved in:
8
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
Saved in:
9
Household purchasing productivity : concept and consequences
Shaw, Eric H.
;
Pirog, Stephen F., III.
;
Hall, Justin R.
- In:
Journal of macromarketing
40
(
2020
)
2
,
pp. 156-168
Persistent link: https://www.econbiz.de/10012213758
Saved in:
10
Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->