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Measuring marketing : 103 key metrics every marketer needs

Davis, John - 2007

Persistent link: https://www.econbiz.de/10013490251

What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach

Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238

Persistent link: https://www.econbiz.de/10012821539

Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)

Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145

Persistent link: https://www.econbiz.de/10012241114

Usage and success factors of commercial recommendation agents : a consumer qualitative study of MyProductAdvisor.com

Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 130-152

Persistent link: https://www.econbiz.de/10009389605

Conceptualizing the brand in social media community : the five sources model

Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481

Persistent link: https://www.econbiz.de/10010388551

Brand identity and culture interaction in the Indian context : a grounded approach

Sharma, Arbuda; Patro, Sanjay; Chaudhry, Harish - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 31-54

Persistent link: https://www.econbiz.de/10012797815

Brand adoption by BoP retailers

Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207

Persistent link: https://www.econbiz.de/10011714458

Pawning n00bs : insights into perceptions of brand extensions of the video game industry

Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10011792004

Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory

mighani, Samaneh; Amirshahi, Mirahamad; danaei, Habibollah - 2022

The luxury industry, especially in Apparel, has attracted a lot of attention as a profitable industry, which, besides economic value, contributes to the development of high quality products via enhancing the competition among Luxury brand owners. Therefore, the present study sets out to design a...

Persistent link: https://www.econbiz.de/10014236758

Exploring user's experience of push notifications : a grounded theory approach

Gavilan, Diana; Martinez-Navarro, Gema - In: Qualitative market research : an international journal 25 (2022) 2, pp. 233-255

Persistent link: https://www.econbiz.de/10013380425

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