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Konsumentenverhalten
Social Web
20,117
Social web
20,083
Internet
19,742
Online-Marketing
6,615
Internet marketing
6,536
Electronic Commerce
6,394
E-commerce
5,871
Consumer behaviour
5,857
Deutschland
2,760
Soziales Netzwerk
2,527
Germany
2,494
Beziehungsmarketing
2,381
Relationship marketing
2,379
Online-Handel
2,374
Online retailing
2,369
Social network
2,328
Viral marketing
2,290
Virales Marketing
2,285
Theorie
2,216
Theory
2,171
Welt
2,057
World
2,025
Markenführung
1,869
Brand management
1,868
USA
1,827
Informationstechnik
1,813
United States
1,750
Digitalisierung
1,747
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Information technology
1,707
Social media
1,702
Digitization
1,655
social media
1,628
Ontology
1,548
Ontologie
1,430
Wissensmanagement
1,291
Knowledge management
1,234
Digital platform
1,078
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3,032
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1,114
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Article
4,724
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1,135
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Article in journal
4,356
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4,356
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353
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353
Graue Literatur
234
Non-commercial literature
234
Working Paper
171
Arbeitspapier
167
Hochschulschrift
132
Thesis
87
Conference paper
53
Konferenzbeitrag
53
Collection of articles of several authors
52
Sammelwerk
52
Aufsatzsammlung
40
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20
Collection of articles written by one author
17
Sammlung
17
Case study
14
Fallstudie
14
Amtsdruckschrift
11
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11
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5
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5
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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1
Bibliografie
1
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1
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1
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1
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1
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English
5,625
German
230
French
8
Polish
1
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Dwivedi, Yogesh Kumar
18
Filieri, Raffaele
18
Flavián Blanco, Carlos
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Bauer, Hans H.
12
Hennig-Thurau, Thorsten
12
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Jin, Ginger Zhe
10
Ranfagni, Silvia
10
Usman, Osly
10
Akram, Umair
9
Ghose, Anindya
9
Ko, Eunju
9
Law, Chun Hung Roberts
9
Quach, Sara
9
Ruiz Mafe, Carla
9
Seo, Yuri
9
Stephen, Andrew T.
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Wiedmann, Klaus-Peter
9
Ahuja, Vandana
8
Belk, Russell W.
8
Bigné Alcañiz, J. Enrique
8
Chesnes, Matthew
8
Grewal, Dhruv
8
Hajli, Nick
8
Harrigan, Paul
8
Luo, Xueming
8
Martens, Bertin
8
Mohd Suki, Norazah
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
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Springer Fachmedien Wiesbaden
11
IGI Global
6
National Bureau of Economic Research
4
American Marketing Association
3
Erasmus Research Institute of Management
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Eric Cuvillier <Firma>
1
European University Institute / Department of Economics
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
234
Journal of retailing and consumer services
199
International journal of internet marketing and advertising : IJIMA
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Technological forecasting & social change : an international journal
61
The journal of product & brand management
59
Journal of internet commerce
57
Journal of marketing communications
50
International journal of consumer studies
47
Journal of promotion management : innovations in planning and applied research
47
Psychology & marketing
47
International journal of advertising : the review of marketing communications
46
International journal of electronic marketing and retailing : IJEMR
45
Electronic commerce research
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of electronic commerce research : JECR
40
International journal of business information systems : IJBIS
38
Information systems research : ISR
37
Journal of management information systems : JMIS
37
The journal of brand management : an international journal
36
Cogent business & management
35
Journal of marketing management : MM
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Asia Pacific journal of marketing and logistics
32
International journal of technology marketing : IJTMkt
32
International journal of hospitality management
31
International journal of electronic commerce : IJEC
30
Journal of travel and tourism marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Tourism management : research, policies, practice
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of fashion marketing and management
29
Marketing intelligence & planning
29
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of strategic marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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Source
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ECONIS (ZBW)
5,852
EconStor
5
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
5,859
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date (newest first)
date (oldest first)
1
Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma
- In:
International journal of business information systems : …
21
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
Saved in:
2
How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun
;
Park, Jin Seong
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
Saved in:
3
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
4
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
5
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
6
Acceptance of corporate blogs by
internet
users
Koenig, Nils
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010383357
Saved in:
7
Blogs und Foren : die neue Herausforderung für Unternehmen
Gropp, Thorsten A.
;
Rösger, Jürgen
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 347-353)
.
2008
Persistent link: https://www.econbiz.de/10003762187
Saved in:
8
Ontology
-based effective information retrieval from the web using concept aware user profile construction
Kumar, P. Senthil
;
Samath, J. Abdul
;
Iqbal, M. Mohamed
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011971370
Saved in:
9
How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel
;
San Martín, Héctor
;
Hernández, José M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
Saved in:
10
Does user search behaviour mediate user knowledge and search satisfaction?
Yamin, Fadhxilah Mat
;
Thurasamy Ramayah
;
Wan Hussain …
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011660747
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