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Measuring the contributions of...
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Subject
All
Konsumentenverhalten
Brand management
17,736
Markenführung
17,323
Performance measurement
15,313
Performance-Messung
14,502
Brand image
11,225
Markenimage
11,113
Consumer behaviour
9,604
Markenartikel
5,702
Brand
5,696
Shareholder Value
4,824
Shareholder value
4,785
Relationship marketing
3,298
Beziehungsmarketing
3,290
Unternehmenserfolg
3,209
Firm performance
3,177
Theorie
2,860
Theory
2,834
Deutschland
2,680
Germany
2,531
Markenpolitik
2,209
Social Web
2,116
Social web
2,113
USA
1,970
United States
1,901
Online-Marketing
1,876
Internet marketing
1,850
Corporate Governance
1,816
Marketingmanagement
1,789
Marketing management
1,782
Corporate governance
1,776
Strategisches Management
1,531
Werbewirkung
1,510
Advertising effects
1,496
Corporate social responsibility
1,465
Corporate Social Responsibility
1,461
Performance management
1,418
Performance-Management
1,346
Supply chain
1,332
Lieferkette
1,317
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Online availability
All
Undetermined
4,908
Free
1,433
Type of publication
All
Article
8,032
Book / Working Paper
1,469
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,521
Aufsatz in Zeitschrift
7,521
Aufsatz im Buch
497
Book section
497
Hochschulschrift
200
Graue Literatur
171
Non-commercial literature
171
Thesis
154
Working Paper
121
Arbeitspapier
120
Conference paper
77
Konferenzbeitrag
77
Reprint
65
Collection of articles of several authors
56
Sammelwerk
56
Aufsatzsammlung
44
Case study
32
Fallstudie
32
Konferenzschrift
21
Collection of articles written by one author
9
Conference proceedings
9
Sammlung
9
Bibliografie enthalten
6
Bibliography included
6
Handbook
6
Handbuch
6
Lehrbuch
5
Ratgeber
5
Festschrift
4
Guidebook
4
Systematic review
3
Textbook
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Interview
2
Market information
2
Marktinformation
2
Umfrage
2
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Language
All
English
9,092
German
408
French
4
Italian
3
Polish
3
Russian
1
Author
All
Phau, Ian
39
Loureiro, Sandra Maria Correia
34
Han, Heesup
29
Diamantopoulos, Adamantios
27
Melewar, T. C.
27
Ko, Eunju
25
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Huber, Frank
21
Keller, Kevin Lane
21
Veloutsou, Cleopatra
21
Usman, Osly
20
Dawes, John
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Gázquez-Abad, Juan Carlos
17
MacInnis, Deborah J.
17
Burmann, Christoph
16
Fetscherin, Marc
16
Paul, Justin
16
Romaniuk, Jenni
16
Septianto, Felix
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Ahn, Jiseon
15
Bauer, Hans H.
15
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Gierl, Heribert
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Batra, Rajeev
13
Christodoulides, George
13
De Chernatony, Leslie
13
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Institution
All
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
6
American Marketing Association
3
IGI Global
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
All
Journal of business research : JBR
492
Journal of retailing and consumer services
325
The journal of product & brand management
301
The journal of brand management : an international journal
298
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
97
International journal of hospitality management
95
Journal of marketing communications
95
Journal of international consumer marketing
80
Marketing intelligence & planning
77
Journal of strategic marketing
71
International marketing review
69
International journal of advertising : the review of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of consumer marketing
67
Journal of promotion management : innovations in planning and applied research
65
International journal of internet marketing and advertising : IJIMA
64
Journal of fashion marketing and management
63
Journal of global marketing
62
Journal of marketing
62
Journal of the Academy of Marketing Science
62
Marketing letters : a journal of research in marketing
62
Journal of marketing management : MM
60
Cogent business & management
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of promotion management : JPM
55
SpringerLink / Bücher
55
International journal of consumer studies
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
51
Journal of Islamic marketing
48
Journal of marketing research : JMR
48
The IUP journal of brand management : IJBRM
48
Journal of international marketing
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
International journal of retail & distribution management
42
Qualitative market research : an international journal
42
European journal of marketing
41
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Source
All
ECONIS (ZBW)
9,499
BASE
3
EconStor
2
Showing
1
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10
of
9,504
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
2
Are food brands that carry light different?
Sjostrom, Therese
;
Corsi, Armando Maria
;
Driesener, Carl
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Saved in:
3
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
4
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
5
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
Saved in:
8
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
9
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
10
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
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