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Konsumentenverhalten
Marketingmanagement
17,001
Marketing management
16,303
Environmental management
14,483
Umweltmanagement
14,476
Theorie
4,219
Theory
4,218
Marketing
3,638
Nachhaltige Entwicklung
3,626
Sustainable development
3,559
Deutschland
3,209
Germany
3,048
Corporate Social Responsibility
3,028
Corporate social responsibility
2,988
Consumer behaviour
2,970
Umweltbezogenes Management
2,471
Nachhaltigkeit
2,355
Unternehmenserfolg
2,333
Firm performance
2,318
Umweltpolitik
2,221
Innovation
2,103
Environmental policy
2,099
USA
2,099
United States
2,050
Sustainability
1,955
Beziehungsmarketing
1,942
Relationship marketing
1,940
Strategisches Management
1,802
Lieferkette
1,778
Supply chain
1,778
Strategic management
1,491
KMU
1,450
SME
1,450
Brand management
1,411
Markenführung
1,411
Welt
1,335
World
1,335
Umweltschutz
1,333
Online-Marketing
1,190
Umweltbelastung
1,165
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Undetermined
1,121
Free
441
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Article
2,109
Book / Working Paper
857
Journal
4
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Article in journal
1,923
Aufsatz in Zeitschrift
1,923
Aufsatz im Buch
189
Book section
189
Hochschulschrift
157
Graue Literatur
135
Non-commercial literature
135
Thesis
122
Collection of articles of several authors
89
Sammelwerk
89
Arbeitspapier
82
Working Paper
82
Aufsatzsammlung
67
Bibliografie enthalten
49
Bibliography included
49
Konferenzschrift
40
Lehrbuch
30
Textbook
30
Case study
25
Fallstudie
25
Conference paper
19
Conference proceedings
19
Konferenzbeitrag
19
Reprint
13
Ratgeber
11
Collection of articles written by one author
10
Guidebook
10
Handbook
10
Handbuch
10
Sammlung
10
Glossar enthalten
8
Glossary included
8
Festschrift
6
Mehrbändiges Werk
4
Multi-volume publication
4
Interview
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Amtsdruckschrift
1
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English
2,627
German
329
Polish
7
French
5
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1
Russian
1
Turkish
1
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1
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Han, Heesup
12
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Bang Nguyen Viet
6
Bruwer, Johan
6
Foxall, Gordon R.
6
Krishna, Aradhna
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Laroche, Michel
5
Liu, Xin
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
European Association of Agricultural Economists
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
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Published in...
All
Journal of business research : JBR
73
Journal of retailing and consumer services
57
International journal of hospitality management
39
Journal of marketing communications
39
Journal of marketing
30
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
European journal of marketing : EJM
23
Psychology & marketing
23
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
SpringerLink / Bücher
21
The journal of consumer marketing
21
Journal of retailing
20
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Marketing intelligence & planning
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Business horizons
16
Cogent business & management
16
International journal of advertising : the review of marketing communications
15
International journal of internet marketing and advertising : IJIMA
15
Business strategy and the environment
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of contemporary hospitality management
13
International journal of retail & distribution management
13
International review on public and non-profit marketing
13
Journal of business ethics : JOBE
13
Journal of travel and tourism marketing
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
Journal of promotion management : innovations in planning and applied research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of Islamic marketing
11
Journal of food products marketing
11
Journal of marketing theory and practice
11
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ECONIS (ZBW)
2,970
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1
Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
Saved in:
2
Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel
-
2009
Persistent link: https://www.econbiz.de/10003716302
Saved in:
3
Customer Value dezentraler Energieversorgung Relevante Leistungsattribute von BHKW und deren Implikationen fürs Marketing
Karrer, Benjamin
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003467600
Saved in:
4
How to go green : unraveling green preferences of consumers
Sony, Alisa
;
Ferguson, David
;
Beise-Zee, Rian
- In:
Asia-Pacific journal of business administration
7
(
2015
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
Saved in:
5
Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
Saved in:
6
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
7
Ökologie - Produkt - Kommunikation : zur Kommunikation im Rahmen einer ökologischen Produktpolitik
Brune, Guido
- In:
Produkt und Umwelt : Anforderungen, Instrumente und …
,
(pp. 277-294)
.
1994
Persistent link: https://www.econbiz.de/10001314974
Saved in:
8
Umweltschutz und Marktbedingungen
Steger, Ulrich
- In:
Marktorientiertes Umweltmanagement
,
(pp. 59-82)
.
1994
Persistent link: https://www.econbiz.de/10001313932
Saved in:
9
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
10
Investigation of green marketing practices of UAE hypermarkets
Joghee, Shanmugan
;
Dubey, Anil Roy
;
Singh, Sonia
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 367-381
Persistent link: https://www.econbiz.de/10012797772
Saved in:
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