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Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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The impact of Arab American ethnic identity on the consumption of culture-specific products
Barakat, Areeg; Gopalakrishna, Pradeep; Lala, Vishal - In: Journal of international consumer marketing 26 (2014) 5, pp. 405-425
Persistent link: https://www.econbiz.de/10010430572
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Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine; Bröckerhoff, Aurélie; Kipnis, Eva; … - In: Marketing theory 15 (2015) 2, pp. 271-278
Persistent link: https://www.econbiz.de/10011494634
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A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver; Yang, Guang - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Ferguson, Nakeisha S.; Sanders Jones, Janine L.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1285-1307
Persistent link: https://www.econbiz.de/10012395547
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 257-271
Persistent link: https://www.econbiz.de/10011892174