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Konsumentenverhalten
Werbung
11,556
Advertising
11,324
Marketing
6,847
Deutschland
4,900
Consumer behaviour
4,637
Werbewirkung
4,136
Theorie
4,072
Theory
4,027
Advertising effects
4,024
Germany
3,893
Marketingmanagement
2,695
Online-Marketing
2,614
Internet marketing
2,518
Marketing management
2,254
Brand management
1,838
Electronic Commerce
1,821
Markenführung
1,819
Verbraucherverhalten
1,612
Beziehungsmarketing
1,591
Markenpolitik
1,588
Relationship marketing
1,580
Unternehmen
1,515
Kundenmanagement
1,486
advertising
1,406
USA
1,311
Internet
1,298
Marktforschung
1,190
Strategisches Management
1,098
United States
1,071
Social Web
1,014
Social web
1,014
Markenartikel
944
Management
923
Markenimage
889
Erfolgsfaktor
857
Öffentlichkeitsarbeit
811
Internationales Marketing
797
Aufsatzsammlung
794
Market research
790
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Online availability
All
Undetermined
1,840
Free
605
Type of publication
All
Article
2,264
Book / Working Paper
2,242
Journal
35
Type of publication (narrower categories)
All
Article in journal
2,172
Aufsatz in Zeitschrift
2,172
Hochschulschrift
807
Thesis
635
Graue Literatur
267
Non-commercial literature
267
Collection of articles of several authors
198
Sammelwerk
198
Aufsatzsammlung
156
Working Paper
151
Arbeitspapier
140
Lehrbuch
129
Bibliografie enthalten
109
Bibliography included
109
Textbook
99
Aufsatz im Buch
86
Book section
86
Konferenzschrift
59
Case study
33
Fallstudie
33
Conference proceedings
31
Handbook
31
Handbuch
31
Collection of articles written by one author
19
Sammlung
19
Glossar enthalten
16
Glossary included
16
Conference paper
15
Konferenzbeitrag
15
Ratgeber
12
Guidebook
11
Bibliografie
10
Festschrift
8
Forschungsbericht
8
Reprint
8
Amtsdruckschrift
7
Government document
7
Market information
7
Marktinformation
7
Umfrage
6
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All
English
3,355
German
1,205
Russian
3
Swedish
2
Arabic
1
Bulgarian
1
French
1
Dutch
1
Norwegian
1
Polish
1
Portuguese
1
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Author
All
Septianto, Felix
23
Huber, Frank
18
Eisend, Martin
16
Wiedmann, Klaus-Peter
16
Gierl, Heribert
15
Diehl, Sandra
14
Solomon, Michael R.
13
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Foscht, Thomas
10
Gröppel-Klein, Andrea
10
Kroeber-Riel, Werner
10
Rosengren, Sara
10
Swoboda, Bernhard
10
Wilbur, Kenneth C.
10
Askegaard, Søren
9
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Foxall, Gordon R.
9
Ghose, Anindya
9
Kenning, Peter
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Trommsdorff, Volker
9
Weinberg, Peter
9
Bauer, Hans H.
8
Dodoo, Naa Amponsah
8
Gutjahr, Gert
8
Hoffmann, Stefan
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
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Institution
All
Springer Fachmedien Wiesbaden
51
Verlag Dr. Kovač
13
RWTH Aachen
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Edward Elgar Publishing
5
Friedrich-Schiller-Universität Jena
5
Helmut-Schmidt-Universität
5
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Nomos Verlagsgesellschaft
4
OECD
4
Peter Lang GmbH
4
Technische Universität Braunschweig
4
Books on Demand GmbH <Norderstedt>
3
Deutschland / Bundeswehr / Universität Hamburg
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erich-Schmidt-Verlag
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Forschungsgruppe Konsum und Verhalten
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Institut der Deutschen Wirtschaft Köln Medien
2
Josef Eul Verlag GmbH
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Russell Sage Foundation
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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Published in...
All
SpringerLink / Bücher
189
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
99
Gabler Edition Wissenschaft
72
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Research
51
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
44
Journal of advertising
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Schriftenreihe Studien zum Konsumentenverhalten
36
Journal of advertising : official publication of the American Academy of Advertising
35
Springer eBook Collection / Business and Economics
34
Springer eBook Collection
29
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Europäische Hochschulschriften / 5
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Gabler Research
16
International journal of consumer studies
16
Journal of global marketing
16
Reihe: Marketing : MAR
16
Journal of business ethics : JOBE
15
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Source
All
ECONIS (ZBW)
4,521
EconStor
11
USB Cologne (EcoSocSci)
9
Showing
1
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10
of
4,541
Sort
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date (newest first)
date (oldest first)
1
Global marketing and
advertising
: understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
2
Advertising
in Asia : communication, culture, and consumption
Frith, Katherine Toland
(
contributor
)
-
1996
-
1. ed
Persistent link: https://www.econbiz.de/10000592392
Saved in:
3
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
4
Advertising
and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
5
M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
6
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
7
Weltmacht Werbung : die Kunst, Wünsche zu wecken
Clark, Eric
-
1989
Persistent link: https://www.econbiz.de/10000061952
Saved in:
8
Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
9
Emotionen im Marketing : neuroökonomische Erkenntnisse
Sigg, Barbara
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851450
Saved in:
10
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
1
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