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Konsumentenverhalten
Customer relations
511
Relationship marketing
84
Marketing
68
Kundenmanagement
62
Management
59
Customer loyalty
48
Customer satisfaction
45
Communication in marketing
39
Consumer behaviour
36
Customer service management
36
customer relations
31
Beziehungsmarketing
30
Beziehungsmanagement
28
Electronic commerce
26
Customer services
25
Banking
17
Consumer satisfaction
17
Internet
16
Selling
16
Marketing strategy
15
Success in business
15
Unternehmen
15
Customer retention
14
Innovation
14
Knowledge management
13
Supplier relations
13
Customer orientation
12
Kundenbindung
12
Trust
12
Aufsatzsammlung
11
Customers
11
Kundenzufriedenheit
11
Loyalty schemes
11
United Kingdom
11
Advertising
10
Customer services quality
10
Supply chain management
10
Taiwan
10
Competitive advantage
9
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12
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Antonetti, Paolo
1
Bhat, Suhail Ahmad
1
Blois, Keith J.
1
Campbell, Colin L.
1
Cummings, Krista Hill
1
Dakhli, Aymen
1
Darzi, Mushtag Ahmad
1
David, Simona
1
Eren, P. Erhan
1
Ferraro, Carla
1
Grzebieniak, Andrzej
1
Hakola, Jenni
1
Jaworski, Bernard J.
1
Kocyigit, Altan
1
Lacoste, Sylvie
1
Larson, Jack
1
Larson, John A.
1
Maklan, Stan
1
Mavrommatis, Alexis
1
Nedra, Bahri-Ammari
1
Peker, Serhat
1
Rouquet, Aurélien
1
Sands, Sean
1
Seitchik, Allison E.
1
Sharma, Sandhir
1
Shedd, Lois
1
Suquet, Jean-Baptiste
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Business horizons
3
The journal of business & industrial marketing
2
Academic journal of economic studies
1
California management review
1
Human relations : towards the integration of the social sciences
1
Journal of research in marketing and entrepreneurship : JRME
1
Marketing intelligence & planning
1
Olsztyn economic journal
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
12
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1
Perception and motivation to purchase organic products in Mediterranean countries : an empirical study in Tunisian context
Nedra, Bahri-Ammari
;
Sharma, Sandhir
;
Dakhli, Aymen
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10011418404
Saved in:
2
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
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3
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
4
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Saved in:
5
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
6
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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7
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
8
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
9
A better way to manage customer experience : lessons from the Royal Bank of Scotland
Maklan, Stan
;
Antonetti, Paolo
;
Whitty, Steve
- In:
California management review
59
(
2017
)
2
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697214
Saved in:
10
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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