"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features...

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.

Dieser Titel befasst sich mit der Psychologie des Online-Shoppings. Der Autor ist Experte für E-Commerce und vor allem Verkaufsförderung in Online-Shops. Hierzu hat er das "CLICK-Prinzip" entwickelt, das die 5 wichtigsten Eigenschaften eines erfolgreichen Web-Shops postuliert; im Deutschen...