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The Consumer Welfare Cost of Cable 'Build-Out' Rules
Ford, George S.; Koutsky, Thomas; Spiwak, Lawrence J. - 2005
Firms that wish to offer wireline, multichannel video programming services in direct competition with cable incumbents are being faced with calls by those incumbents and policymakers to "build-out" to entire communities as a pre-condition of receiving a franchise. This "build-out" requirement is...
Persistent link: https://www.econbiz.de/10014063099
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Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Ghouse, Suhail M.; Khan, Sarfraz Fayaz - In: International journal of economic research 13 (2016) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10011560520
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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz; Rehman, Asad; Khan, Mohammed Abdul … - In: International journal of applied business and economic … 14 (2016) 1, pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
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Determinanten und Wirkungen der wahrgenommenen Aufdringlichkeit von E-Newslettern bei Konsumenten
Mann, Andreas; Barkhof, Andrea - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 223-242). 2019
Persistent link: https://www.econbiz.de/10011999967
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Are you angry (happy, sad) or aren’t you? : emotion detection difficulty in email negotiation
Laubert, Christoph; Parlamis, Jennifer - In: Group decision and negotiation 28 (2019) 2, pp. 377-413
Persistent link: https://www.econbiz.de/10012000355
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa; Görtz, Dirk; Gilbert, David C. - In: Journal of marketing communications 22 (2016) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.; Artis, Andrew B. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder; Sharma, Rishi R. - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011759457