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Direktmarketing
1,886
Direct marketing
1,578
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352
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328
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269
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196
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195
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Wood, Daniel H.
6
Karlan, Dean
5
Krafft, Manfred
5
Perri, Matthew
4
Bijmolt, Tammo H. A.
3
Kindermann, Harald
3
Morimoto, Mariko
3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
Deighton, John
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Donkers, Bas
2
Feng, Shanfei
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Fogel, Joshua
2
Franses, Philip Hans
2
Hesse, Jürgen
2
Jin, Ginger Zhe
2
Joseph, Mathew
2
Kalwani, Manohar U.
2
Karjaluoto, Heikki
2
Karlan, Dean S.
2
Klafft, Michael
2
Kondo, Fumiyo N.
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2
Liu, Hongju
2
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2
Liu, Yun
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2
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9
National Bureau of Economic Research
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Deutsche Post AG
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1
Sociologiska Institutionen <Lund>
1
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1
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1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land- und Ernährungswirtschaft <Bonn>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land-, Forst- und Ernährungswirtschaft <Bonn>
1
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Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
NBER working paper series
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
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2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
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ECONIS (ZBW)
259
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259
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1
Segmenting luxe-bargain shoppers using a fuzzy clustering method
Lim, Chae Mi
;
Kim, Youn-kyung
;
Runyan, Rodney
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 848-868
Persistent link: https://www.econbiz.de/10010203017
Saved in:
2
Citizen Privacy Framework : Case of a Fuzzy-based Recommender System for Political Participation
Kaskina, Aigul
-
2022
Chapter 1. Introduction -- Chapter 2. Insights into Privacy Research -- Chapter 3. Citizen Privacy Profile Framework -- Chapter 4. Fuzzy-based Privacy Settings Recommender System -- Chapter 5. Conclusions.
Persistent link: https://www.econbiz.de/10013368558
Saved in:
3
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
4
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
5
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
6
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
7
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
8
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
9
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
10
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
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