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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

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Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung

Dehr, Gunter (ed.); Biermann, Thomas (contributor) - 1996 - 1. Aufl.

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Learning from patients : the impact of using patients' narratives on patient experience scores

Nembhard, Ingrid M.; Matta, Sasmira; Shaller, Dale; … - In: Health care management review : HCM review 49 (2024) 1, pp. 2-13

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Fashion creation and diffusion : the institution of marketing

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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries

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Advertising to Muslim consumers : a holistic view from the Islamic perspective

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Marketing implications of consumer behavior

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Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406

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Customer loyalty-related marketing measures in fashion markets

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Introduction to the special issue : religion and macromarketing

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