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Brand origin identification by consumers : a classification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10003771397

Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116

Persistent link: https://www.econbiz.de/10009159088

Consumer xenocentrism in China : an exploratory study

Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91

Persistent link: https://www.econbiz.de/10011529270

Surrogate boycotts against multinational corporations : consumers' choice of boycott targets

Balabanis, George - In: British journal of management : BJM 24 (2013) 4, pp. 515-531

Persistent link: https://www.econbiz.de/10010206028

Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55

Persistent link: https://www.econbiz.de/10012060699

The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption

Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312

Persistent link: https://www.econbiz.de/10012104013

Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing

Siamagka, Nikoletta-Theofania; Balabanis, George - In: Journal of international marketing 23 (2015) 3, pp. 66-86

Persistent link: https://www.econbiz.de/10011341897

Does humour influence perceptions of the ethicality of female-disparaging advertising?

Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16

This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...

Persistent link: https://www.econbiz.de/10012227876

Measuring unethical consumer behavior across four countries

Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412

Persistent link: https://www.econbiz.de/10003890527

Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior

Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407

Persistent link: https://www.econbiz.de/10009620250