Purpose Cluttered website layout and a poor presentation of information on limited web space are present on tourism websites as ineffective marketplace stimuli that give rise to the problem of consumers' confusion. Based on stimulus organism response theory (SOR), this research investigates the...

For sustaining healthy and active life only satisfaction of hunger is not sufficient. Balanced diet is necessary. Nutritional deficiencies may cause serious health implications. The main objectives of this paper are (a) to evaluate the elasticity of nutrients and compare them across different...

There are instances when a consumer's overall utility depends on her own utility as well as on the utility of another individual (e.g., in case of shared consumption with another individual, or in case of buying a gift for someone). In such instances, in order to make a choice that maximizes her...