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Konsumentenverhalten
Marktforschung
56
Market research
50
Marketing theory
30
Marketingtheorie
30
Theorie
29
Theory
29
Consumer behaviour
24
Marketing
23
International marketing
14
USA
14
United States
14
Marketingforschung
11
Naresh K. Malhotra
11
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Beziehungsmarketing
9
Innovation
7
Internationales Marketing
7
Service quality
7
B-to-B-Marketing
6
Business-to-business marketing
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Dienstleistungsqualität
6
Scientific method
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Wissenschaftliche Methode
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Bibliometrie
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5
Conjoint-Analyse
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Customer satisfaction
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Lieferantenmanagement
5
Marketing research
5
Supplier relationship management
5
Verbraucher
5
Brand image
4
Brand management
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
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3
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3
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3
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1
Collection of articles of several authors
1
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1
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1
Non-commercial literature
1
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English
23
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Malhotra, Naresh K.
20
Agarwal, James
6
Sheth, Jagdish N.
3
Das, Gopal
2
Dash, Satyabhushan
2
Jain, Arun K.
2
Maity, Moutusy
2
Mishra, Abhishek
2
Pinson, Christian
2
Agrarwal, James
1
Alpert, Frank
1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Jacoby, Jacob
1
Jain, Avinash
1
Johar, Gita V.
1
Kim, Sung S.
1
King, Tracey M.
1
Lu, Wei
1
Miller, Gina L.
1
Mourali, Mehdi
1
Ndubisi, Nelson Oly
1
Osiyevskyy, Oleksiy
1
Patil, Ashutosh
1
Patil, Ashutosh R.
1
Peterson, Mark A.
1
Spence, Mark T.
1
Varshneya, Geetika
1
Wang, Lili
1
Wirtz, Jochen
1
Wu, Terry
1
Xiao, Ping
1
Zeng, Xianfang
1
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AMS review : official publication of the Academy of Marketing Science
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Global aspects of reputation and strategic management
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
23
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23
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1
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Does NAFTA influence Mexico`s product image? : a theoretical framework and an empirical investigation in two countries
Agarwal, James
;
Malhotra, Naresh K.
;
Wu, Terry
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 441-471
Persistent link: https://www.econbiz.de/10001717029
Saved in:
3
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
4
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation
Agarwal, James
;
Osiyevskyy, Oleksiy
- In:
Global aspects of reputation and strategic management
,
(pp. 95-125)
.
2019
Persistent link: https://www.econbiz.de/10012125444
Saved in:
8
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
9
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
10
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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