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Cliquet, Gérard - 2021

Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...

Persistent link: https://www.econbiz.de/10012425359

Oh Yeah, i remember that store! : memory, experience, and value

Babin, Barry J.; Borges, Adilson - In: Memorable customer experiences : a research anthology, (pp. 161-175). 2009

Persistent link: https://www.econbiz.de/10003902757

Does a companion always enhance the shopping experience?

Borges, Adilson; Chebat, Jean-Charles; Babin, Barry J. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 294-299

Persistent link: https://www.econbiz.de/10003989692

Revisiting low price guarantees : does consumer versus retailer governance matter?

Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791

Persistent link: https://www.econbiz.de/10009579969

More on the role of switching costs in service markets : a research note

Chebat, Jean-Charles; Davidow, Moshe; Borges, Adilson - In: Journal of business research : JBR 64 (2011) 8, pp. 823-829

Persistent link: https://www.econbiz.de/10009229004

Going green for self or for others? : gender and identity salience effects on sustainable consumption

Pinto, Diego Costa; Herter, Márcia Maurer; Rossi, Patricia - In: International journal of consumer studies 38 (2014) 5, pp. 540-549

Persistent link: https://www.econbiz.de/10010518080

Negative emotions, value and relationships : differences between women and men

Babin, Barry J.; Griffin, Mitch; Borges, Adilson; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 471-478

Persistent link: https://www.econbiz.de/10009768989

Gender orientation and retail atmosphere : effects on value perception

Borges, Adilson; Babin, Barry J.; Spielmann, Nathalie - In: International journal of retail & distribution management 41 (2013) 7, pp. 498-511

Persistent link: https://www.econbiz.de/10009770722

Global brands in emerging markets : the cultural antecedents of global brand preference

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

Persistent link: https://www.econbiz.de/10011438542

How product-plot integration and cognitive load affect brand attitude : a replication

Pantoja, Felipe; Rossi, Patricia; Borges, Adilson - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 113-119

Persistent link: https://www.econbiz.de/10011453892