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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016
Persistent link: https://www.econbiz.de/10011430600
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Social media engagement behaviour : a uses and gratifications perspective
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277
Persistent link: https://www.econbiz.de/10011591971
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Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018
Persistent link: https://www.econbiz.de/10011715076
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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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Enjoyment of the shopping experience : impact on customers' repatronage intentions and gender influence
Hart, Cathy; Farrell, Andrew M.; Stachow, Grazyna; … - In: The service industries journal 27 (2007) 5/6, pp. 583-604
Persistent link: https://www.econbiz.de/10003621776
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734