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Konsumentenverhalten
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
54
Marketing management
47
Marketingmanagement
47
Kundenwert
42
Customer value
39
Theorie
32
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25
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Kumar, V.
37
Venkatesan, Rajkumar
11
Petersen, J. Andrew
6
Shah, Denish
6
Nagpal, Anish
5
Kim, Kihyun Hannah
3
Pansari, Anita
3
Rajan, Bharath
3
Reinartz, Werner J.
3
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2
Gupta, Shaphali
2
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2
Kumar, Vikas
2
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2
Pandya, Sonal S.
2
Paulich, Brianna JeeWon
2
Ravishanker, Nalini
2
Salunkhe, Uday
2
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2
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2
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1
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1
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1
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1
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1
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1
Dalla Pozza, Ilaria
1
Donthu, Naveen
1
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Journal of the Academy of Marketing Science
10
Journal of marketing research : JMR
7
Journal of marketing
6
Customer engagement marketing
2
Journal of international marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
54
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54
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1
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
2
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
3
Executing on a customer engagement strategy
Venkatesan, Rajkumar
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 289-293
Persistent link: https://www.econbiz.de/10011684959
Saved in:
4
Exploring the determinants of the frugal shopper
Bove, Liliana L.
;
Nagpal, Anish
;
Dorsett, Adlai David S.
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 291-297
Persistent link: https://www.econbiz.de/10003864548
Saved in:
5
To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish
;
Lei, Jing
;
Khare, Adwait
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
Saved in:
6
Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish
;
Krishnamurthy, Parthasarathy
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
5
,
pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
Saved in:
7
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika
;
Govind, Rahul
;
Nagpal, Anish
- In:
Australian journal of management
46
(
2021
)
4
,
pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Saved in:
8
The role of health-related claims and situational skepticism on consumers' food choices
Chaudhary, Vartika
;
Sharma, Dinesh
;
Nagpal, Anish
; …
- In:
European journal of marketing
58
(
2024
)
6
,
pp. 1600-1629
Persistent link: https://www.econbiz.de/10015076718
Saved in:
9
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
Saved in:
10
French roast: consumer response to international conflict : evidence from supermarket scanner data
Pandya, Sonal S.
;
Venkatesan, Rajkumar
- In:
The review of economics and statistics
98
(
2016
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011477064
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