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Konsumentenverhalten
Consumer behaviour
51
Marketing
23
Brand management
19
Markenführung
18
Markenimage
14
Brand image
13
macromarketing
13
Vietnam
10
Brand
9
Markenartikel
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Viet Nam
9
Beziehungsmarketing
8
Event marketing
8
Event-Marketing
8
Marketingmanagement
8
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7
Welt
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sustainability
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5
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5
Internationales Marketing
5
Kundenzufriedenheit
5
Marktforschung
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Systemtransformation
5
marketing systems
5
Business ethics
4
China
4
Developing countries
4
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9
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4
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Article
39
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10
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
5
Sammelwerk
5
Reprint
3
Aufsatzsammlung
2
Collection of articles written by one author
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
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1
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Language
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English
49
Author
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Schmitt, Bernd
33
Shultz, Clifford J.
11
Zarantonello, Lia
8
Brakus, J. Joško
7
Schmitt, Bernd H.
6
Hughner, Renée Shaw
3
Zhang, Shi
3
Cote, Joseph A.
2
Dumitrescu, Claudia
2
Eisingerich, Andreas B
2
Gilovich, Thomas
2
Henderson, Pamela W.
2
Jampol, Lily
2
Kumar, Amit
2
McDonagh, Pierre
2
Park, C. Whan
2
Park, Jason Whan
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
1
Belk, Russell W.
1
Bellis, Emanuel de
1
Biraglia, Alessandro
1
Brown, Stephen
1
Chen, Weifeng
1
Dunn, Elizabeth W.
1
Elger, Christian Erich
1
Esch, Franz-Rudolf
1
Fournier, Susan
1
Ger, Güliz
1
Haley, Hillary
1
Han, Jin K.
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Holbrook, Morris B.
1
Hoyer, Wayne D.
1
Ito, Kenichi
1
Jedidi, Kamel
1
Kim, Seo Young
1
Krasnikov, Alexander V.
1
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Edward Elgar Publishing
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
3
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Psychology & marketing
2
Brand management ; Vol. 3
1
EBL-Schweitzer
1
Edward Elgar E-Book Archive
1
Foundations and trends in marketing : FTMKT
1
Handbook of research in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Journal of service management
1
Legends in consumer behavior
1
Research in consumer behavior
1
Review of marketing research
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The SAGE handbook of international marketing
1
The journal of brand management : an international journal
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
49
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1
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
2
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
3
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
4
Transformative consumer research in developing economies : perspectives, trends, and reflections from the field
Shultz, Clifford J.
;
Shapiro, Stanley J.
- In:
Transformative consumer research for personal and …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009260779
Saved in:
5
Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
6
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
7
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
8
Vietnam : political economy, marketing system
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
Saved in:
9
Balancing policy, consumer desire and corporate interests : considerations for market entry in Vietnam
Shultz, Clifford J.
- In:
The Columbia journal of world business : publ. …
29
(
1994
)
4
,
pp. 42-52
Persistent link: https://www.econbiz.de/10001177616
Saved in:
10
Consumption in marketizing economies
Shultz, Clifford J.
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10001186096
Saved in:
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