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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism

Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006

Persistent link: https://www.econbiz.de/10003291134

Regulatory fit from attribute-based versus alternative-based processing in decision making

Mourali, Mehdi; Pons, Frank - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 643-651

Persistent link: https://www.econbiz.de/10003936189

Consumer power and choice deferral : the role of anticipated regret

Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99

Persistent link: https://www.econbiz.de/10011816968

Cross-cultural differences in crowd assessment

Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276

Persistent link: https://www.econbiz.de/10003429521

Consumer adoption of new products : independent versus interdependent self-perspectives

Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117

Persistent link: https://www.econbiz.de/10010345568

Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal

Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525

Persistent link: https://www.econbiz.de/10010495369

A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues

Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319

Persistent link: https://www.econbiz.de/10014512693

Consumer Adoption of New Products : Independent versus Interdependent Self-Perspectives

Ma, Zhenfeng; Yang, Zhiyong; Mourali, Mehdi - 2013

In five studies, the present research examines the impact of having an independent (vs. interdependent) mindset on consumer adoption of new products. A first study finds that consumers in a predominantly independent (vs. interdependent) culture are more willing to adopt really new products...

Persistent link: https://www.econbiz.de/10014152259

Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image

Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-367

Persistent link: https://www.econbiz.de/10009313983

A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories

Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343

Persistent link: https://www.econbiz.de/10009383487