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Konsumentenverhalten
Consumer behaviour
49
USA
15
United States
13
Innovation
8
Brand management
7
Brand
6
Clothing
6
Fashion
6
Internet
6
Internet marketing
6
Markenartikel
6
Marketing
6
Markenführung
5
Market segmentation
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
United States of America
5
Marktsegmentierung
4
New product development
4
Relationship marketing
4
Beziehungsmarketing
3
Brand image
3
Consumer marketing
3
Consumer psychology
3
E-commerce
3
Electronic Commerce
3
Learning organizations
3
Markenimage
3
Marketing strategy
3
Mass customization
3
Materialism
3
Online retailing
3
Online-Handel
3
Theorie
3
Theory
3
Tourism marketing
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30
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23
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7
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7
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1
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English
31
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Goldsmith, Ronald E.
30
Flynn, Leisa Reinecke
8
Clark, Ronald A.
5
Hofacker, Charles F.
3
Swilley, Esther
3
Goldsmith, Elizabeth B.
2
Lafferty, Barbara A.
2
Pagani, Margherita
2
Andrews MacLelland, Melinda
1
Bolander, Willy
1
Bonn, Mark Andrew
1
Bridges, Eileen
1
Brusco, Michael J.
1
Cahill, Dennis J.
1
Hauteville, François d'
1
Hochstein, Bryan
1
Hofacker, Charles
1
Kilsheimer, Jacqueline C.
1
Kim, Daekwan
1
McMahon, Dave
1
Montford, William J.
1
Pagani, Marghertia
1
Peloza, John
1
Perracchio, Andrea
1
Pillai, Kishore Gopalakrishna
1
Plouffe, Christopher R.
1
Pollitte, Wesley
1
Ramirez, Edward
1
Stacey, E. Craig
1
Tsiotsou, Rodoula H.
1
Zboja, James J.
1
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Journal of retailing and consumer services
4
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing theory and practice
2
Psychology & marketing
2
Psychology of branding
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
Haworth series in segmented, targeted, and customized marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
New developments and approaches in consumer behavior research
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
31
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1
Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10003212033
Saved in:
2
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
Saved in:
3
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
4
Some antecedents of price sensitivity
Ramirez, Edward
;
Goldsmith, Ronald E.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
Saved in:
5
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
6
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
7
Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Goldsmith, …
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
Saved in:
8
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10003543565
Saved in:
9
Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 390-397
Persistent link: https://www.econbiz.de/10009571291
Saved in:
10
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
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