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Brand management ; Vol. 3
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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International marketing ; Vol. 2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
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2010
Persistent link: https://www.econbiz.de/10003924416
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
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2008
Persistent link: https://www.econbiz.de/10003656235
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3
Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Kim, Chung Koo
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 55-70)
.
1996
Persistent link: https://www.econbiz.de/10001319637
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The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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