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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Das Preiswissen deutscher Kunden: eine international vergleichende Status Quo-Analyse
Ahlert, Dieter; Kenning, Peter; Evanschitzky, Heiner; … - In: Handelsforschung 19 (2005), pp. 259-277
Persistent link: https://www.econbiz.de/10003287997
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Der hybride Konsument
Evanschitzky, Heiner; Ahlert, Dieter - In: Internetökonomie : ein interdisziplinärer Beitrag zur …, (pp. 23-43). 2006
Persistent link: https://www.econbiz.de/10003308411
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Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.; Evanschitzky, Heiner; … - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
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Zahlungsbereitschaft im Online-Handel : eine empirische Untersuchung mittels der Conjoint-Analyse
Ahlert, Dieter; Evanschitzky, Heiner; Thesing, M. - 2006
Persistent link: https://www.econbiz.de/10003463353
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Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David; Backhaus, Christof; … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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Will you tolerate this? : the impact of affective commitment on complaint intention and postrecovery behavior
Evanschitzky, Heiner; Brock, Christian; Blut, Markus - In: Journal of service research : JSR 14 (2011) 4, pp. 410-425
Persistent link: https://www.econbiz.de/10009491362
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889