Narrow search
Showing 1 - 10 of 13
Cover Image
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957512
Cover Image
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.; Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957514
Cover Image
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
Cover Image
Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann; Childers, Terry L. - In: Handbook of consumer psychology, (pp. 193-219). 2008
Persistent link: https://www.econbiz.de/10003716173
Cover Image
Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
Cover Image
Emotional calibration effects on consumer choice
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 611-621
Persistent link: https://www.econbiz.de/10003806935
Cover Image
Expanding opportunities for online shoppers with disabilities
Childers, Terry L.; Kaufman-Scarborough, Carol - In: Journal of business research : JBR 62 (2009) 5, pp. 572-578
Persistent link: https://www.econbiz.de/10003846914
Cover Image
Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Childers, Terry L.; Peck, Joann - In: Sensory marketing : research on the sensuality of products, (pp. 63-72). 2010
Persistent link: https://www.econbiz.de/10003933184
Cover Image
Understanding markets as online public places: insights from consumers with visual impairments
Kaufman-Scarborough, Carol; Childers, Terry L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10003875129
Cover Image
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702