Narrow search
Showing 1 - 10 of 20
Cover Image
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Cover Image
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Cover Image
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Cover Image
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Cover Image
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan; Magnusson, Peter; Miocevic, Dario; … - In: Journal of business research : JBR 124 (2021), pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Cover Image
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Cover Image
Does country-of-origin matter to generation Y
Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Cover Image
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Cover Image
Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
Cover Image
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012260092