"This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer...

This interpretive study introduces the field of Utopian studies and explores its relevance in re-conceptualising certain aspects of consumer research. Making reference to a longitudinal study carried out in a festival marketplace, this paper illustrates how the concept of Utopia can yield rich...