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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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When kiosk retailing intimidates shoppers
Bui, M̃y; Krishen, Anjala S.; LaTour, Michael S. - In: Journal of advertising research 52 (2012) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554