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A model of heterogeneous multicategory choice for market basket analysis

Dippold, Katrin; Hruschka, Harald - In: Review of marketing science 11 (2013) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10010189571

Are there rebound effects from electric vehicle adoption? : evidence from German household data

Huwe, Vera; Gessner, Johannes - 2020

Widespread electric vehicle adoption is considered a major policy goal in order to decarbonize the transport sector. However, potential rebound effects both in terms of vehicle ownership and distance traveled might nullify the environmental edge of electric vehicles. Using cross-sectional...

Persistent link: https://www.econbiz.de/10012295657

The truth hurts : how customers may lose from honest advertising

Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262

Persistent link: https://www.econbiz.de/10011398534

Role of advertising and consumer interest in the motion picture industry

Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40

Persistent link: https://www.econbiz.de/10011378616

Forecasting new product trial with analogous series

Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738

Persistent link: https://www.econbiz.de/10011317072

Acceptance of novel products : the role of religiosity, ethnicity and values

Shaheen Mansori; Sambasivan, Murali; Sidin, Samsinar Md. - In: Marketing intelligence & planning 33 (2015) 1, pp. 39-66

Persistent link: https://www.econbiz.de/10010528568

Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product

Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11

Persistent link: https://www.econbiz.de/10011442338

Democracy in product design : consumer participation and differentiation strategies

Katona, Zsolt - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 359-394

Persistent link: https://www.econbiz.de/10011445836

Distribution and market share

Wilbur, Kenneth C.; Farris, Paul W. - In: Journal of retailing 90 (2014) 2, pp. 154-167

Persistent link: https://www.econbiz.de/10010402349

Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751