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Price promotions and their effect upon reference prices
Lowe, Ben; Yee, Fanny Chan Fong; Yeow, Pamela - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
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Where does the Fair Trade price premium go? : confronting consumers' request with reality
Langen, Nina; Adenaeuer, Lucie - In: Social enterprise journal 9 (2013) 3, pp. 293-314
Persistent link: https://www.econbiz.de/10010222802
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Digital piracy and the perception of price fairness : evidence from a field experiment
Kukla-Gryz, Anna; Tyrowicz, Joanna; Krawczyk, Michał - In: Journal of cultural economics 45 (2021) 1, pp. 105-131
Persistent link: https://www.econbiz.de/10012488422
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Consumers' perception on online shopping of clothing in Kathmandu Valley
Sah, Jyoti - In: Nepalese journal of finance : a publication of Uniglobe … 10 (2023) 3, pp. 30-41
Persistent link: https://www.econbiz.de/10014495057
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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A special emphasis and look at the emotional side of ethical decision-making
Vitell, Scott J.; King, Robert A.; Singh, Jatinder Jit - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 74-85
Persistent link: https://www.econbiz.de/10009759940
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Choice without awareness : ethical and policy implications of defaults
Smith, N. Craig; Goldstein, Daniel G.; Johnson, Eric J. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10010228568
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Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861