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Social relationships, public media, and pro-environmental behaviors

Zhou, Hui; Yin, Haitao; Yuan, Fang; Wang, Feng - In: Empirical economics : a journal of the Institute for … 57 (2019) 2, pp. 569-588

Persistent link: https://www.econbiz.de/10012056705

Dynamic Competition in Price and Product Innovation with Network Effects and Consumers’ Adaptive Learning : A Differential Game Approach

Ge, Lijia; Li, Shoude - 2023

In this paper, we formulate a differential game model to investigate firms’ competition in both price and product R&D. The significant features of our research include: (i) incorporating the factor of network effects into the framework of continuous dynamic competition; (ii) considering the...

Persistent link: https://www.econbiz.de/10014360678

Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales

Wang, Feng; Zuo, Li; Yang, Zhi; Wu, Yueyan - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1151-1165

Persistent link: https://www.econbiz.de/10012153452

The influential paradox : brand and deal content sharing by influencers in friendship networks

Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514

Persistent link: https://www.econbiz.de/10013365749

Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach

Wang, Feng; Yue, Mingyue; Yuan, Quan; Cao, Rong - In: Marketing intelligence & planning 42 (2024) 4, pp. 684-703

Persistent link: https://www.econbiz.de/10015056894

Consumer willingness to pay for eco-labels in China : a choice experiment approach

Zhang, Xuemei; Yin, Haitao; Zhao, Rui - In: Journal of management analytics 8 (2021) 4, pp. 673-692

Persistent link: https://www.econbiz.de/10012693800

Nostalgia : triggers and its role on new product purchase intentions

Xia, Lan; Wang, Joyce; Santana, Shelle - In: Journal of business research : JBR 135 (2021), pp. 183-194

Persistent link: https://www.econbiz.de/10012647777

Brand relevance and the effects of product proliferation across product categories

Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210

Persistent link: https://www.econbiz.de/10012386911

Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest

Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Chen, … - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 294-305

Persistent link: https://www.econbiz.de/10011997664

Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty

Pratt, Alexander B.; Robinson, Stacey G.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1143-1164

Persistent link: https://www.econbiz.de/10014336213