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Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022
Persistent link: https://www.econbiz.de/10013167347
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel; Klapper, Daniel - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
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Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel; Gónzalez-Cavazos, Beatriz - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451