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Konsumentenverhalten
Öffentlichkeitsarbeit
9,839
Public relations
9,314
Krisenmanagement
5,644
Crisis management
5,161
Corporate reputation
4,951
Firmenimage
4,868
Verantwortung
2,922
Responsibility
2,920
Corporate Social Responsibility
2,717
Deutschland
2,713
Corporate social responsibility
2,709
Germany
2,483
Theorie
1,912
Theory
1,872
Kommunikation
1,630
Reputation
1,536
Corporate disclosure
1,527
Unternehmenspublizität
1,526
USA
1,493
United States
1,402
Communication
1,396
Unternehmen
1,297
Stakeholder
1,215
Unternehmensethik
1,184
Business ethics
1,150
Consumer behaviour
1,056
Social Web
1,040
Social web
1,040
Strategisches Management
950
Unternehmenskultur
915
Welt
903
Corporate culture
892
World
887
Brand management
886
Markenführung
884
Strategic management
865
Internal communication
817
Interne Kommunikation
817
Führungskräfte
793
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Undetermined
445
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170
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Article
861
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198
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Article in journal
802
Aufsatz in Zeitschrift
802
Aufsatz im Buch
57
Book section
57
Graue Literatur
54
Non-commercial literature
54
Hochschulschrift
48
Working Paper
45
Arbeitspapier
40
Thesis
33
Collection of articles of several authors
15
Sammelwerk
15
Conference paper
11
Konferenzbeitrag
11
Aufsatzsammlung
8
Case study
8
Fallstudie
8
Bibliografie enthalten
7
Bibliography included
7
Collection of articles written by one author
7
Konferenzschrift
7
Sammlung
7
Conference proceedings
6
Reprint
4
Amtsdruckschrift
3
Government document
3
Mikroform
2
Umfrage
2
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1
Bibliografie
1
Elektronischer Datenträger
1
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1
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1
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1
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1
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English
962
German
92
French
2
Italian
1
Polish
1
Romanian
1
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1
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Melewar, T. C.
10
Foroudi, Pantea
6
Sen, Sankar
6
Athey, Susan
5
Catalini, Christian
5
Inderst, Roman
5
McManus, Brian
5
Pérez, Andrea
5
Rodríguez del Bosque, Ignacio A.
5
Schrader, Ulf
5
Swoboda, Bernhard
5
Bhattacharya, C. B.
4
Du, Shuili
4
Elfenbein, Daniel W.
4
Han, Heesup
4
Kim, Sora
4
Neuner, Michael
4
Tucker, Catherine
4
Winter, Joachim
4
Aaker, Jennifer
3
Bang, Nguyen
3
Bergmann, Karin
3
Caruana, Robert
3
Chatzipanagiotou, Kalliopi
3
Dennis, Charles
3
Fisman, Raymond
3
Fricke, Vera
3
Grohs, Reinhard
3
Gupta, Karnika
3
Heidbrink, Ludger
3
Heiss, Florian
3
Hellmann, Kai-Uwe
3
Hoffmann, Florian
3
Huber, Frank
3
Huck, Steffen
3
Huse, Cristian
3
Kim, Jiyoung
3
Kim, Jungkeun
3
Kim, Sojung
3
Koptyug, Nikita
3
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Europäische Kommission
2
IGI Global
2
National Bureau of Economic Research
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Springer Fachmedien Wiesbaden
2
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Europarat
1
Gesellschaft für Ökologische Kommunikation mbH
1
Royal Geographical Society (with the Institute of British Geographers)
1
Tectum Verlag
1
Terrafair - Verein für Fairen Handel
1
Universität Duisburg-Essen
1
Universität Kassel
1
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Published in...
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Journal of business research : JBR
43
Journal of retailing and consumer services
30
Journal of business ethics : JOBE
28
Psychology & marketing
20
Corporate reputation review : an international journal
14
Journal of marketing communications
14
The journal of brand management : an international journal
14
Corporate social responsibility and environmental management
12
International journal of advertising : the review of marketing communications
12
International journal of contemporary hospitality management
10
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
9
Corporate communications : an international journal
9
European journal of marketing : EJM
9
The journal of product & brand management
9
Journal of consumer behaviour : an international research review
8
Journal of global marketing
8
International journal of retail & distribution management
7
Journal of travel and tourism marketing
7
SpringerLink / Bücher
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
The journal of consumer marketing
6
European research studies
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of industrial organization
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
International review on public and non-profit marketing
4
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Source
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ECONIS (ZBW)
1,053
EconStor
6
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1
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10
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1
corporate social
responsibility
Gistri, Giacomo
;
Corciolani, Matteo
;
Pace, Stefano
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
Saved in:
2
How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
Saved in:
3
Go green! : should environmental messages be so assertive?
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10009729588
Saved in:
4
Rhetoric
and marketing intourism websites through visual figures
Zakharova, Ganna
- In:
Revista internacional de turismo, empresa y territorio …
7
(
2023
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10014382625
Saved in:
5
CSR-Kommunikation für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera
-
2015
Persistent link: https://www.econbiz.de/10010475306
Saved in:
6
Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
Saved in:
7
Consumer response to brand failures
Raju, Sekar
- In:
The psychology of consumer and social influence : …
,
(pp. 65-98)
.
2016
Persistent link: https://www.econbiz.de/10011588989
Saved in:
8
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
9
Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.
;
Hofmann, Verena
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011780835
Saved in:
10
Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie
;
Wu, Yiye
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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