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Persistent link: https://www.econbiz.de/10003997660

Pharmaceutical promotion in an age of consumerism

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The impact of brand equity on customer acquisition, retention, and profit margin

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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals

Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327

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Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge

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Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten

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Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants : moderating role of perceived pri...

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The McDonaldization of society

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George Ritzer's McDonaldization of Society, now celebrating its 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many...

Persistent link: https://www.econbiz.de/10009562008

The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions

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