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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben
Schulz, Wiebke - 2006 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003355405
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Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption
Chen, Rui; Zheng, Yuhuang; Zhang, Yan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 275-282
Persistent link: https://www.econbiz.de/10011479209
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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When and how to diversify : a multicategory utility model for personalized content recommendation
Song, Yicheng; Sahoo, Nachiketa; Ofek, Elie - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3737-3757
Persistent link: https://www.econbiz.de/10012062768
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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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When random assigment is not enough : accounting
Feinberg, Fred M.; Salisbury, Linda Court; Ying, Yuanping - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
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Modelling situational factors in variety seeking behaviour : a conceptual approach
Nanarpuzha, Rajesh; Abhishek - In: International journal of Indian culture and business … 13 (2016) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10011665099
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Is satisfaction a necessary and sufficient condition to avoid switching? : the moderating role of service type
Sánchez, Isabel; Curras-Perez, Rafael - In: European journal of management and business economics : … 29 (2020) 1, pp. 54-83
Purpose The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness,...
Persistent link: https://www.econbiz.de/10012182628