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Konsumentenverhalten
Relationship marketing
26,216
Beziehungsmarketing
25,542
Consumer behaviour
9,008
Customer satisfaction
5,455
Kundenzufriedenheit
5,414
Service quality
3,944
Dienstleistungsqualität
3,933
Brand management
2,649
Markenführung
2,646
Deutschland
2,435
Germany
2,392
Theorie
2,265
Theory
2,260
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Social Web
2,074
Social web
2,073
Marketingmanagement
2,032
Marketing management
2,019
Brand image
1,917
Markenimage
1,912
Electronic Commerce
1,702
E-commerce
1,652
Online-Marketing
1,631
Internet marketing
1,612
Kundenwert
1,482
Kundenintegration
1,462
Customer integration
1,461
Customer value
1,455
Vertrauen
1,392
Confidence
1,388
Einzelhandel
1,346
Retail trade
1,338
Brand
1,285
Markenartikel
1,270
Online-Handel
1,254
Online retailing
1,248
Customer service
1,145
Kundenservice
1,133
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Undetermined
4,629
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1,465
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Article
7,497
Book / Working Paper
1,475
Journal
3
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Article in journal
7,044
Aufsatz in Zeitschrift
7,044
Aufsatz im Buch
421
Book section
421
Hochschulschrift
245
Graue Literatur
191
Non-commercial literature
191
Thesis
189
Working Paper
134
Arbeitspapier
130
Conference paper
76
Konferenzbeitrag
76
Collection of articles of several authors
73
Sammelwerk
73
Aufsatzsammlung
56
Case study
20
Fallstudie
20
Bibliografie enthalten
18
Bibliography included
18
Konferenzschrift
15
Lehrbuch
15
Handbook
13
Handbuch
13
Collection of articles written by one author
12
Sammlung
12
Textbook
12
Reprint
10
Conference proceedings
9
Glossar enthalten
7
Glossary included
7
Ratgeber
7
Guidebook
6
Festschrift
4
Interview
2
Mehrbändiges Werk
2
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2
Systematic review
2
Übersichtsarbeit
2
Company information
1
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1
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English
8,518
German
457
French
2
Czech
1
Italian
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Dutch
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Blut, Markus
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
United Nations
1
Universität Greifswald
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
361
International journal of hospitality management
173
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
84
Journal of the Academy of Marketing Science
82
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of retailing
69
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
55
Journal of marketing
53
Services marketing quarterly
52
European journal of marketing : EJM
50
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
International journal of electronic customer relationship management : IJECRM
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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Source
All
ECONIS (ZBW)
8,965
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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8,975
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date (oldest first)
1
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
2
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
5
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
6
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
7
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
8
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
9
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
10
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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