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Konsumentenverhalten
Consumer behaviour
40
Customer satisfaction
34
Beziehungsmarketing
32
Relationship marketing
32
Kundenzufriedenheit
31
USA
13
United States
13
Service quality
11
Theorie
11
Theory
11
Dienstleistungsqualität
10
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Firm performance
9
Unternehmenserfolg
9
Brand management
8
Ethics
8
Ethik
8
Markenführung
8
Decision
7
Entscheidung
7
Strategic management
7
Strategisches Management
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Bibliometrics
6
Bibliometrie
6
Business-to-business marketing
6
Gesundheitsversorgung
6
Health care
6
Lieferantenmanagement
6
Satisfaction
6
Supplier relationship management
6
customer satisfaction
6
Experiment
5
Fundraising
5
Gender
5
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18
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7
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21
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21
Aufsatz in Zeitschrift
21
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English
38
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Mittal, Vikas
32
Winterich, Karen Page
7
Frennea, Carly
5
Khare, Adwait
5
Zhang, Yinlong
5
Blut, Markus
4
Bosukonda, Narendra
4
Shaik, Muzeeb
4
Sridhar, Shrihari
4
Han, Kyuhong
3
Walsh, Michael F.
3
Aksoy, Lerzan
2
Frennea, Carly M.
2
Garg, Nitika
2
Ghosh Chowdhury, Tilottama
2
Jung, Jihye
2
Lemon, Katherine N.
2
Morales, Andrea C.
2
Alexander
1
Anderson, Eugene
1
Asare, Anthony K.
1
Buoye, Alexander
1
Carson, Jay P.
1
Chowdhry, Nivriti
1
Cohen-Vernik, Dinah
1
Doorn, Jenny van
1
Feick, Lawrence
1
Feick, Lawrence F.
1
Fernandes, Daniel
1
Gao, Huachao
1
Govind, Rahul
1
Grewal, Rajdeep
1
Huppertz, John W.
1
Inman, J. Jeffrey
1
Kamakura, Wagner A.
1
Keiningham, Timothy
1
Keiningham, Timothy L.
1
Labrecque, Lauren I.
1
Lei, Jing
1
Meyer, Robert J.
1
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Journal of marketing research
3
Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of service research : JSR
2
European journal of marketing : EJM
1
Health marketing quarterly
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
38
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1
Price and consumer cost responsibility effects on quality perceptions and price negotiation likelihood for healthcare services
Carson, Jay P.
;
Huppertz, John W.
;
Neidermeyer, Presha E.
- In:
Health marketing quarterly
25
(
2007/08
)
4
,
pp. 303-328
Persistent link: https://www.econbiz.de/10003840060
Saved in:
2
The impact of accessible identities on the evaluation of global versus local products
Zhang, Yinlong
;
Khare, Adwait
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 524-537
Persistent link: https://www.econbiz.de/10003895849
Saved in:
3
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
4
To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish
;
Lei, Jing
;
Khare, Adwait
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
Saved in:
5
Food categorization flexibility increases the preference for indulgent foods
Khare, Adwait
;
Ghosh Chowdhury, Tilottama
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 546-560
Persistent link: https://www.econbiz.de/10011411541
Saved in:
6
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
7
Power distance belief and impulsive buying
Zhang, Yinlong
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
Saved in:
8
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
9
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
10
A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy
;
Frennea, Carly M.
;
Aksoy, Lerzan
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
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