Similar Search Results

"Click & experience. Just virtually there." : the effect of a destination website on tourist choice ; evidence from Italy

Romanazzi, Salvatore; Petruzzellis, Luca; Iannuzzi, Enrica - In: Journal of hospitality marketing & management 20 (2011) 7/8, pp. 791-813

Persistent link: https://www.econbiz.de/10009411349

Mobile phone choice : technology versus marketing ; the brand effect in the Italian market

Petruzzellis, Luca - In: European journal of marketing : EJM 44 (2010) 5, pp. 610-634

Persistent link: https://www.econbiz.de/10003990979

The effects of circular format on store patronage : an Italian perspective

De Cosmo, Lucrezia Maria; Piper, Luigi; Nataraajan, Rajan; … - In: Journal of business research : JBR 140 (2022), pp. 430-438

Persistent link: https://www.econbiz.de/10013040673

Standing for politics : what consequences for brands?

Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10012237292

Illegitimate returns as a trigger for customers' ethical dissonance

Seger-Guttmann, Tali; Vilnai-Yavetz, Iris; Wang, Chen-Ya; … - In: Journal of retailing and consumer services 45 (2018), pp. 120-131

Persistent link: https://www.econbiz.de/10011929912

How Do Consumers Perceive the Sustainability of Their Habitual Retailer?In Search of an Index of Retail Perceived Sustainability

Mauri, Chiara; Pacicco, Fausto; Petruzzellis, Luca; … - 2022

This paper investigates the meaning and role of sustainability in retailing from the consumer perspective, aiming to identify a set of main themes on which retailers can promote their sustainability strategies. Nine key themes emerging from literature have been used to rate 9 leading retailers...

Persistent link: https://www.econbiz.de/10014082531

Country-of-origin image and consumer brand evaluation : a meta-analytic review

Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124

Persistent link: https://www.econbiz.de/10014485721

The effects of companies’ face mask usage on consumers’ reactions in the service marketplace

Pichierri, Marco; Petruzzellis, Luca - In: The journal of services marketing 36 (2022) 4, pp. 530-549

Persistent link: https://www.econbiz.de/10013407560

The decision to customize and its effect on brand experience

Petruzzellis, Luca; Winer, Russell S. - In: Psychology & marketing 40 (2023) 3, pp. 516-530

Persistent link: https://www.econbiz.de/10014290758