similar substitute is offered at a reduced price, the effect is enforced. For dissimilar substitutes, we show the contrary …

in customers' OOS reactions. The results of an online experiment demonstrate that customers substitute unavailable items …

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand … conducted at a German retail chain, we test for variety during a price and display promotion. Participating stores either …

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …

only an upper bound on the number of units available for sale. To examine the impact of these messages, we obtained price … goods. We also observe, on the other hand, that price discounts are quite effective in increasing sales and offsetting the … losses induced by scarcity messages. On average, a reduction of 1% in SKU price increases daily sales by approximately 3 …

Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product … evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including … discounting to a zero price is common. We ask how price promotions affect the evaluations measured by star ratings posted …

-cyclical pricing, drawing on the category-expansion effects of price promotions. Our study emphasizes the seasonal fluctuation in … promotion frequency rather than the change in aggregate mean price across seasons, which motivates most existing studies. We … propose a rationale for the counter-cyclical price promotions: consumers are more likely to increase category demand in …