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Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 997-1016

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Muthaly, Siva K. K.; Ha, Hong-youl - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 267-279

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Ha, Hong Youl; John, J. Denise; John, Joby; Kim, Nam-yun - In: The journal of consumer marketing 30 (2013) 4, pp. 355-365

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Ha, Hong Youl; Janda, Swinder; Park, Sang-Kyu - In: International marketing review 26 (2009) 2, pp. 198-220

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Ha, Hong Youl; Janda, Swinder - In: Asia Pacific business review 20 (2014) 2, pp. 216-230

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Ha, Hong Youl; Janda, Swinder - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 966-980

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Janda, Swinder - In: Journal of internet commerce 7 (2008) 3, pp. 339-358

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Ha, Hong-youl - In: International journal of consumer studies 36 (2012) 3, pp. 327-334

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Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540

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Ha, Hong Youl - In: Asia Pacific business review 23 (2017) 3, pp. 420-437

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