We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise … to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert …

We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise … to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert …

.534, p = 0.000, b = 0.878). Similarly, trust strengthens the relationship of reciprocity with both participation intention (b … this purpose, reciprocity was taken as the key mechanism which determines consumers' willingness to participate in and buy … goods or services of a company performing philanthropic activities. The moderating effect of trust and vicarious licensing …