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Journal of consumer behaviour : an international research review
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
;
Barrett, Nigel J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10003693164
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2
An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
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