//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do target and non-target ethni...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Ethnische Gruppe
11,206
Ethnic group
10,652
Youth
9,353
Jugendliche
9,094
USA
3,021
Zielgruppe
2,880
United States
2,690
Jugend
2,621
Target group
2,483
Consumer behaviour
1,970
Deutschland
1,896
Junge Arbeitskräfte
1,852
Young workers
1,845
Migranten
1,572
Migrants
1,469
Children
1,464
Kinder
1,451
Germany
1,370
Ethnische Diskriminierung
1,128
Ethnic discrimination
1,111
Großbritannien
1,064
India
976
Gender
970
Indien
967
Geschlecht
959
Soziale Integration
951
Schätzung
926
Jugendarbeitslosigkeit
916
United Kingdom
901
Bildungsniveau
873
Estimation
854
Youth unemployment
844
Minderheit
842
Schwarze Menschen
833
Educational achievement
826
Social integration
820
Minority
818
Theorie
797
Black people
791
more ...
less ...
Online availability
All
Undetermined
668
Free
291
Type of publication
All
Article
1,493
Book / Working Paper
461
Journal
6
Type of publication (narrower categories)
All
Article in journal
1,316
Aufsatz in Zeitschrift
1,316
Aufsatz im Buch
171
Book section
171
Graue Literatur
102
Non-commercial literature
102
Working Paper
83
Arbeitspapier
78
Hochschulschrift
49
Thesis
37
Collection of articles of several authors
21
Sammelwerk
21
Aufsatzsammlung
17
Conference paper
13
Konferenzbeitrag
13
Case study
11
Fallstudie
11
Ratgeber
6
Conference proceedings
5
Konferenzschrift
5
Lehrbuch
5
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Reprint
3
Statistik
3
Textbook
3
Umfrage
3
Amtsdruckschrift
2
Forschungsbericht
2
Government document
2
Statistics
2
Advisory report
1
Collection of articles written by one author
1
Company information
1
Festschrift
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
more ...
less ...
Language
All
English
1,726
German
225
French
3
Polish
2
Bosnian
1
Danish
1
Russian
1
Slovak
1
more ...
less ...
Author
All
Chan, Kara
13
Cleveland, Mark
9
Gentina, Élodie
9
Khare, Arpita
9
Laroche, Michel
9
Bakir, Aysen
7
Kim, Jong-Hyeong
7
Kooreman, Peter
7
Lowrey, Tina M.
7
Tjiptono, Fandy
7
Gentina, Elodie
6
Hudders, Liselot
6
Jamal, Ahmad
6
Jebarajakirthy, Charles
6
Kumar, Dr. Vinay
6
Moschis, George P.
6
Pechmann, Cornelia
6
Sarkar, Abhigyan
6
Sarkar, Juhi Gahlot
6
Shrum, L. J.
6
Wiedmann, Klaus-Peter
6
Arli, Denni
5
Batat, Wided
5
Charles, Kerwin Kofi
5
Gbadamosi, Ayantunji
5
Grønhøj, Alice
5
Gupta, Shruti
5
Halfmann, Marion
5
Handa, Meenakshi
5
Hurst, Erik
5
Lange, Elmar
5
Ono, Hiroshi
5
Phau, Ian
5
Rose, Gregory
5
Sapi, Geza
5
Singh, Rashmi
5
Stafford, Marla Royne
5
Wilska, Terhi-Anna
5
Zavodny, Madeline
5
Bartikowski, Boris
4
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Management Association
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Center for Economic Research <Tilburg>
1
Deutsches Weininstitut
1
Deutschland / Umweltbundesamt
1
Diplomica Verlag GmbH
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
European Society for Opinion and Marketing Research
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Ebert-Stiftung / Abteilung Arbeits- und Sozialforschung
1
Hans-Böckler-Stiftung
1
Haufe-Lexware GmbH & Co. KG
1
Heinrich-Bauer-Verlag Anzeigen + Marketing KG <Hamburg> / Anzeigen Markt- und Mediaforschung
1
IGI Global
1
Institut für Demoskopie Allensbach
1
Institut für Sozial-Ökologische Forschung
1
Institut für Wirtschaftspädagogik <Wien>
1
Karlsruher Institut für Technologie
1
OECD / Committee on Consumer Policy
1
RWTH Aachen
1
Seminar on Children and Young People: Are They the New Consumers? <1992, Mailand>
1
Seminar on Marketing to Children and Young Consumers
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
129
International journal of consumer studies
45
Journal of business research : JBR
44
Journal of retailing and consumer services
38
Journal of fashion marketing and management
34
The journal of consumer marketing
29
Psychology & marketing
28
Journal of international consumer marketing
25
International journal of hospitality management
22
International journal of retail & distribution management
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing communications
17
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of marketing management : MM
14
Journal of food products marketing
13
Marketing intelligence & planning
13
Journal of consumer behaviour : an international research review
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising research
11
European journal of marketing : EJM
9
Qualitative market research : an international journal
9
International journal of Indian culture and business management
8
International journal of market research
8
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Journal of customer behaviour
8
Journal of internet commerce
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
The journal of brand management : an international journal
8
Frontrunners or copycats?
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of retailing
7
Marketing theory
7
SpringerLink / Bücher
7
The international review of retail, distribution and consumer research
7
International journal of Indian culture and business management : IJICBM
6
International journal of sports marketing & sponsorship
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,951
EconStor
6
OLC EcoSci
3
Showing
1
-
10
of
1,960
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
2
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
3
Gender-based behavioural segmenting of the cellphone
youth
market
Haverila, Matti J.
;
Haverila, Kai C.
;
McLaughlin, Caitlin
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012506633
Saved in:
4
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
5
Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
Saved in:
6
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
7
Andere Länder, andere Sitten : mit Ethnomarketing die
Zielgruppe
der Migranten erreichen
Gözüakca, Burhan
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 59-73)
.
2014
Persistent link: https://www.econbiz.de/10010246156
Saved in:
8
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
9
The psychological effects of foreign-language restaurant signs on potential diners
Magnini, Vincent P.
;
Miller, Todd
;
Kim, Peter Beomcheol
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10008909480
Saved in:
10
Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
Frank, Ronald
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010221918
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->