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Exploring the effectiveness of seller reputation mechanism using online sales data
Wang, Ying; Huang, Lei; Guo, Yi - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 46-58
Persistent link: https://www.econbiz.de/10010404467
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Corporate social performance as antecedent of consumer's brand perception
Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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Definition and psychometric validation of a measuement index common to website and store images
Bèzes, Christophe - In: Journal of business research : JBR 67 (2014) 12, pp. 2559-2578
Persistent link: https://www.econbiz.de/10010483035
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Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
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Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
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Markenaufbau im Internet : Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Suckow, Christina - 2011
Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...
Persistent link: https://www.econbiz.de/10014425320
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502