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Measuring consumer and competitive impact with elasticity decompositions

Steenburgh, Thomas J. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 636-646

Persistent link: https://www.econbiz.de/10003569740

Taste heterogeneity, IIA, and the similarity critique

Steenburgh, Thomas J. (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003783576

Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014

Hunter, Gary K. (contributor); … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014

Persistent link: https://www.econbiz.de/10010404712

The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments

Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159

Persistent link: https://www.econbiz.de/10010497611

Personal and Social Usage : The Origins of Active Customers and Ways to Keep Them Engaged

Lee, Clarence - 2017

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way customers use the service post-adoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across customer acquisition methods?...

Persistent link: https://www.econbiz.de/10012969480

Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111

Persistent link: https://www.econbiz.de/10009778035

Personal and social usage : the origins of active customers and ways to keep them engaged

Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495

Persistent link: https://www.econbiz.de/10011878929